What Law Firms Should Expect in the First 90 Days of SEO
In the first 90 days of SEO, law firms should expect strategy setup, technical improvements, content refinement, and early visibility—not instant top rankings. Effective legal SEO focuses on building trust, relevance, and long-term performance based on how people actually search for legal help. This early phase sets expectations, establishes direction, and creates the foundation for sustainable growth. Why the First 90 Days of SEO Matter SEO for law firms is highly competitive and trust-driven. Google applies stricter standards to legal content, prioritising pages that clearly explain legal services, answer real questions, and demonstrate credibility. The first 90 days help establish: Visibility in competitive practice areas Strong local rankings tied to geographic intent Trust signals that influence clicks and enquiries A stable foundation for long-term lead generation A well-structured start prevents ranking volatility and supports consistent growth. Month 1: S...